„Call-for-Entrys“: orchestras, broadcasters and classical labels applications until May 1, 2019

Esslingen am Neckar, March 25, 2019: Bechstein Classic is a new music label launched for the international classical music production market. Its catalog is aimed at commercial users of classical music. Film and advertising agencies, directors, and advertisers will find a wide range of one-stop-licensing offerings on this online platform — those who purchase music from Bechstein Classic secure usage rights for a defined application.

„Bechstein Classic is the response to the growing demand for uncomplicated and efficient ways to license ‚productions,“ says Zeljko Lopicic, founder and CEO of Instant Music Licensing GmbH (IML), under which Bechstein Classic appears. According to Lopicic, the young classic label fills a gap in the market: it gives content creators time-saving access to high-quality productions of famous works, such as Tchaikovsky’s „Swan Lake,“ Richard Wagner’s „Ride of the Valkyries,“ and Offenbach’s „Can-Can.“

Strong networking with renowned partners

The umbrella company IML has framework agreements in place with the German public broadcasting companies ARD and ZDF. The advantage for Bechstein Classic customers: You have direct access to these music databases. In addition, ARD and ZDF editors can find all titles recorded at Bechstein Classic through their internal search engines. Bechstein Classic partners will receive additional income from the GVL (Company for the Exploitation of Ancillary Copyright) in the event of when works are utilized. „A strong and mature network is invaluable when it comes to distributing music productions,“ says Lopicic, adding, „I am very pleased with the positive market feedback, especially from partners who have been working with us for years.“

„Call for Entries“ – applications until May 1, 2019

The Bechstein Classic platform offers a „call-for-entries“ offer to orchestra conductors, radio orchestras and other classic labels, who can apply for inclusion of their catalogs until May 1. The offer includes the terminologically preferred catalog import into the existing international network of filmmakers and advertising agencies. The preparation of the findability of the content for music search engines is also included.

Orchestras and soloists use the Bechstein Classic catalog as a distribution channel

At the same time, Bechstein Classic appeals to orchestras or soloists who want to use the broad network as their own sales channel to present their productions to a worldwide clientele. In doing so, Bechstein Classic takes on a sales support role with the goal of ensuring quick findability on the Web. The platform also feeds its products into leading distribution channels and is responsible for licensing.

Intact networks for strong synergies

The sound strategist Lopicic benefits from a well- developed network and in-depth experience in international licensing. Before founding Instant Music Licensing GmbH (IML), he held positions of responsibility at leading public and private radio stations, most recently at SWR in Baden-Baden. Lopicic has won a 75,000 Euro grant from the MFG (Mediengesellschaft for Film Funding) Baden- Württemberg. He also won first place at the Venture Capital Pitch Baden-Württemberg, winning the support of 120 investors with his concept. Additionally, he represented Baden-Württemberg at the Lions Festival of Creativity in Cannes in 2014.

About Instant Music Licensing GmbH (IML) and Bechstein Classic

The Instant Music Licensing GmbH (IML) was founded in July 2015 and is based in Esslingen am Neckar. Zeljko Lopicic is Founder and CEO. With its Bechstein Classic label, the company is expanding its service portfolio, which includes music licensing, monitoring and claiming, YouTube Content ID, publishing, online licensing, digital sales alliance, and compiling & direct customer targeting. Customers and partners include Mercedes-Benz, Porsche, ARD, ZDF, SWR, Arte, and the state of Baden-Württemberg.